Resume

PROFILE

Experienced Digital Marketing Director with a proven track record for results in lead acquisition, ecommerce growth, content management systems, shopping carts and social media. Served as senior executive leader reporting directly to CEO on digital marketing strategy, KPIs and growth. Leads high performance teams who deliver projects on time in a collaborative fun environment with high employee satisfaction. Passionate about ecommerce and project management. Dependable, self-reliant and quick to learn processes, procedures and assimilate new product knowledge.

SKILLS / KEY STRENGTHS

• High level digital marketing expertise • Project management • Local, global and remote team management • Lead acquisition strategy for global markets • Content management strategy and implementation • Social media platform specialist • Email marketing

• Search Engine Optimization (SEO) • PR and ad content creation • Research and data analysis • Advertising: Paid • Experienced in a variety of CMS’s, software,    platforms, shopping carts and networks

MRINetwork, Fort Lauderdale, FL
Learning and Digital Assets Manager
2020 - Current

The Learning and Digital Knowledge Assets Manager is analytical, results-driven and works with stakeholders to create, troubleshoot and improve MRI’s training gateway / access tools & platforms. Support course development, project management & roll out methodology along with managing success analytics.
Responsibilities:
Analyzing user experience requirements, weighing platform options and articulating them into high level business proposals for implementation. Creating ecommerce solutions and alternative revenue channels. Creating and executing business plans for new ecommerce platforms.  Planning and generating content, branding, social media and digital marketing strategies. Competitor analysis and market potential growth plans using keyword/trend research. Creating financial requirements and managing execution of projects with remote teams. Create customized PPC growth plans for franchisee offices and train local staff to implement. Project management and tracking on all LT&D products and dependencies. Organization and gap analysis. LMS upgrades, integrations and migration.

TALK International, Fort Lauderdale, FL
Digital Marketing Director - Global
2015 - 2020

The Global Digital Marketing Director reports to CEO as senior leadership team member responsible for developing and overseeing TALK’s digital marketing strategy internationally and within the US, developing and managing a team of individuals and contract agency partners locally as well as virtually. Responsible for strategic financial growth and sustainability of TALK’s digital marketing.
Achievements:
Web Lead Growth (2900% Increase) User, Sessions and Organic Sessions Growth (100% Increase). Advertising Leads Growth (100% Increase). Email marketing: Segmentation of leads implemented. Experienced a list growth 300%
Responsibilities:
Responsible for YOY revenue growth of all digital marketing initiatives Execution of digital advertising for TALK. Collaborate with internal teams and external consultants to produce high volume and quality of student inquiries across multiple digital touch points. Track, analyze, test and monitor campaign delivery, website traffic and website activity for optimization Oversee management of SEO, SEM, PPC, Social Media, Lead Generation and PR on all digital platforms Identify needs for micro-sites, new landing pages, new website components, to most effectively drive qualified consumer response and user experience. Be on the forefront of exploring new technologies, media platforms and develop strategies to drive online traffic. Promote brand awareness, image, and consistent messaging across the digital space. Update and maintain websites and mobile platform. Monitor and ensured the correct working of tracking codes and performance metrics. Responsible for preparation of KPI reporting to Shareholders

Center for Spiritual Living, Fort Lauderdale, FL  Youth Director 2018

Coordinate all aspects of Youth & Family Ministry.

Responsibilities:

Confirm and schedule Volunteers for classes and nursery care provided at Sunday services. Adapt Centers for Spiritual Living materials or create and distribute curriculum for each age group 4 – 6 years 7-10 years Preteen Teen Conduct regular youth Volunteer meetings to include ongoing training and education about curriculum, teaching methods and child safety. Communicate with and relate to parents, monthly (verbal/written). Create an annual budget and operate within the budgeted amounts. Organize and coordinate youth fundraising events. Maintain information files for Volunteers and Youth/Parents. Create an annual calendar of events (camps, Family/Youth events, fundraisers, Youth performances, Volunteer training's, etc.). Submit information to update the CSL website - curriculum and events. Coordinate registration and travel for Teens to CSL summer camp if necessary. Order and maintain supplies/materials for the ministry and classrooms.

TALK International, Fort Lauderdale, FL Digital Marketing Manager 2013 – 2015
Responsible for growing the digital properties of TALK International English Schools within the US and Global markets.

Responsibilities:

Direct website remodel and launch to meet best practices in the industry and scale the company for the growing mobile and global audiences. Serve as project manager for the timely completion and execution of all digital marketing activities Proven ability to achieve ROI for online and traditional marketing initiatives by creating, implementing and optimizing strategies based upon analysis of metrics. Created new and  innovative streams of lead acquisition.  Strategically grow online traffic through  smart SEO content initiatives, social media, new avenues of lead acquisition, and marketing.  Responsible for creating social content, strategy, growth and generating positive ROI.  Increased incoming leads by 400% within one year. Advanced SEO content specialization instrumental in creating an aggressive and fast ranking keyword strategy that led to online search engine dominance for strategic keywords that place amongst the leaders within the industry. Effective at hiring, developing and leading high performing teams located, nationally and internationally.

LifeOrganizers.com, Fort Lauderdale, FL Micro-site Development Manager 2007 - 2013
Successful satellite websites project management: research and evaluating markets, assist layout and template design, product selection, commissioning content, evaluating and standardizing content from submitted by other writers, and ensuring deadlines are met.

Responsibilities:

Responsible for the maintenance and growth of all site content, engagement and conversion  Created unique content and added additional categories to diversify and engage our audience. Spearheaded social media development and growth across all social platforms Monetized the site and created ecommerce micro-site to cater to all the organizing needs of our visitors.  Created independent successful websites that showcased individual product lines: Cableturtle.com, Heatshrinksupplies.com, RacksandEnclosures.com, Category7Cable.com, Fireprotectionsupplies.com and CableOrganizer.com Blog.

CableOrganizer.com, Fort Lauderdale, FL Technical Writer 2007 - 2010
Created over 2500 pages of unique website content. Oversaw more than 45k web pages. Reduced the average bounce rate of micro sites by 15% and increased average time the visitor stays on site by 34 seconds. Increased page views from 1 to 3.5 pages.

Responsibilities:
Highly skilled researcher. Adept at creating online product page content for new products, detailed product descriptions, specification charts and additional information articles.  Effectively created brochures, search engine ad content, public relations releases, tutorials, product demonstration video scripts, advertising copy, social media content and monthly newsletters. Responsible for  writing, reviewing and maintaining technical manuals, glossaries, new product packages, technical specifications, how-to segments and related product articles. Successfully managed satellite websites project management: research and evaluating markets, managing writers, assist layout and template design, product selection, commissioning content, evaluating and standardizing content from submitted by other writers, and ensuring deadlines are met. Identify add-on sales opportunities as they relate to content management.  Reviewed manufacturer’s and trade catalogs, drawings, part lists, product samples, specifications, research papers, glossary, index building, product and website performance reporting, reference works, maintenance guides and manuals. Responsible for reviewing published materials, recommending revisions on the site and catalogs Creation of end user manuals and documentation. Selects and commissions drawings, diagrams and sketches pertaining to illustrate the material. Maintained and kept website pages current: contact, admin, shipping and various FAQ pages.
Software:
Content management systems: Joomla, ASP.net, Blogger and Wordpress that houses all website content, Joomla –MyBlog, Jomcomment, Vox (Type pad), Html. All Social Media Platforms Shopping cart platforms:, Weebly, Solid Cactus,  Amazon Webstore, Yahoo Small Business, Solid Cactus, Facebook, Twitter and Share. Content creation software: Articulate Storyline, Microsoft Word, Excel, PowerPoint, Adobe Photoshop CSS, Dreamweaver, Fireworks, Smartdraw, Indesign and Quark. Analytics and reporting: Google analytics and Omniture.

Azapac Plastics CC, Durban, South Africa Sales and Marketing Director 2004 - 2009

Responsible for buying media content placements and sales management. EDUCATION Executive Certificate in Project Management Florida Atlantic University, 2014 Leadership Boot Camp: The Art and Science of Effective Leadership Florida Atlantic University, 2014 Barkan Method 200 Hour Hot Yoga Teacher Training Yoga Alliance, Issued July 2012 Masters Degree in Publishing University of the Arts London – London College of Communication, 2005 - 2006 Bachelor of Arts Degree Majored in History and Law Rhodes University, South Africa, 2000 - 2005