Digital Marketing Strategist

Global Digital Marketing Strategy | Lead Growth | PPC | Branding | SEO | PMI | Social Media ROI | Virtual Team Management| Speaker

I thrive in e-commerce and online environments. With over 12 years of experience in this industry I am particularly passionate about pursuing business growth through smart & creative content and lead generation, both for B2B and B2C. In recent years I have focused on market expansion in an international context - taking a brand global with effective localized marketing and content strategies. I would therefore be a great asset as your business seeks growth in LATAM, ASIA and EUROPE (or USA’s non-English speaking markets). In addition to my digital marketing experience, I have experience in cross-training: from payroll to HR to shipping in the warehouse. I have built e-commerce businesses from the ground up and assisted in migrating businesses across software platforms. This kind of knowledge can be vital when trying to understand how to choose/set up something small like the right chat platform which can have double digit conversion growth for your company or something larger like an inventory system for your business that impacts employees, vendors and customers.

These are all the areas that I have expert knowledge, so please reach out if you’d like to engage my services for a project.

Key Strengths:

• Developing and executing e-commerce global market expansion roadmap.

• Developing and executing a brand-appropriate PPC strategy that leverages data to drive more leads and improve the online customer experience.

• Planning and management of a digital marketing budget, continuously evaluating and improving return on investment. Oversee digital marketing strategy for owned, earned, and paid channels (e.g., web, email, affiliate, display, search). Use data analytics to track performance to goals and benchmarks and identify opportunities for business development across segments of the Company.

• Execution of digital advertising for TALK. Collaborate with internal teams and external consultants to produce the volume and quality of student inquiries across multiple digital touch points.

• Leading and integrating social media efforts between web developers, communications, PR, and enrolment teams.

• Organic Sessions Growth with curated content pillars for a long term view of reducing costs of current PPC campaigns.

• Expansion into new customer demographics by developing trust factors across different platforms with content that speaks to new audiences.